ONEFRAMEa story in 3D
Each frame tells a story in 3D. How I built the brand: the boxed wordmark, a packaging line where every box tells its own story, the storefront and the Instagram page.
- Client
- ONEFRAME, Algerian brand, 2025
- What I did
- Logo, brand identity, packaging line, online store
- Product
- Lit 3D frames, each made only once
One frame, one owner
ONEFRAME makes lit 3D frames: a model car set inside its own scene, a road, a desert, a racetrack, lit from above like a shop window. They are not prints. Each one is built once, and then never again.
That rarity is the whole product, so the brand had to feel like a collector's piece, not a souvenir. The name says it before anything else: one frame, for one owner.
A name in a frame
The wordmark is boxed in on purpose: the outline frames the name, the way the product frames a car. "ONE" sits white on black, "FRAME" turns over into the white box, so the logo reads as one object in two halves.
- Black#000000
- White#FFFFFF
Six frames, six stories
Six frames in the collection, each a model car in its own scene, behind a black wooden frame, lit by the bar along the top. The backdrop carries the car's own numbers, top speed, engine, 0 to 100, and the ONEFRAME mark at the foot.
Chevrolet Camaro
“Born to Lead”
Mercedes-AMG
“Power in Motion”
Lotus T127
“The Lotus Legacy”
Brezina
“Explore the Algerian Arizona”
Just Go Out
“Make memories with your van”
Bike Life
“Where bikes meet mountains, adventure is born”
Every box tells its own story
The box is the first thing an owner holds, so it does the talking: the frame's name, a few lines on what the car stands for, and, on the side, what makes it rare. I wrote it as a certificate as much as a label.
What's inside?
A unique OneFrame created only once, just for you.
No second copy. No reprint.
One edition. One owner. OneFrame.
One edition.One owner.
Mercedes Frame · “Power in Motion”
Just Go Out Frame · “The Road to Freedom”
F1 Frame · “The Lotus Legacy”
Brezina Frame · “Explore the Algerian Arizona”
A store that shows one piece at a time
On oneframe.me each frame takes the whole stage, lit against a dark wall like the frames themselves, with its own page and a button to buy it. The store also reads in Arabic.
Visit oneframe.me ↗Follow the frames
@oneframe.dzThe same black-and-white wordmark and the same stories carry over to Instagram, where each new frame is unveiled.
